Marketing Cloud shines with

Getting your data into Data Cloud: Automation Studio to Data Cloud

Marketing Cloud can help prep your data & get your structure in line before it gets to Data Cloud.

Use Automation Studio & Marketing Cloud SFTP as ingestion opportunities in Data Cloud.

Compliment once in Data Cloud with formula fields where needed.

How do I turn a Data Cloud segment into a Data Extension I can email? Handing Data Cloud Segments and prepping

Marketing Cloud can take the actionable segment and run with it. Some prep work may be required with Automation Studio, depending on how Related Attributes are included in the Segment.

Note: Segment detail shows up in Marketing Cloud as a Shared Data Extension in the Parent Business Unit.

Data Cloud shines with

How does the daily data stream file become part of the Segment in Data Cloud?

Data Stream ingestion to the Data Model, creation of Segmentation audience, Identity Resolution alignment, Calculated Insights refreshes

How does the daily customer file end up as part of the Data Model?

Alignment of data from multiple data sources into a cohesive data model, with mapped elements where it makes sense.

A growing picture of the customer, always up to date